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Iconic Japanese brand Superdry is the first name in standout contemporary street and sportswear. Since it was established in Tokyo in 2003, the brand forged a reputation as a go-to for eye-catching and easy-to-wear pieces made from advanced technical materials and luxe natural fabrics with a unique east-meets-west aesthetic. Shop the Superdry collection of underwear for a range of premium quality trunks, boxers and briefs made from super soft cotton in classic colourful designs and graphic prints.