Wrangler started out in 1943 as a denim brand with a quintessentially western style. Real life experience has influenced the clothing designs, whether you're herding cattle in the country or tackling an urban jungle. As a result, Wrangler is reliable when it comes to quality and fit and every day functionality is built into all the looks, denim or otherwise. With such a focus on performance, it's not surprising that Wrangler has invested in innovative fabrics and techniques that retain form and style. Over the years the label has diversified from denim, applying its considerable expertise and fashion sense to other lines such as the comfortable and colourful range of sweats.