With an independent spirit and a focus on creating clothes that empower women, Miss Selfridge is a true child of the 60s. Beginning in 1966 as the new, young fashion department within Selfridges on London's Oxford Street, Miss Selfridge has since become one of Britain's most recognizable boutique brands. The first dresses the label sold were designed by the legendary Zandra Rhodes, made from paper and designed to be worn once then thrown away. This innovative approach to design has lead the label to become a go-to for fashion lovers looking for affordable, trend-led pieces. Miss Selfridge's collection of lingerie is ultra-feminine and will make you feel pretty from underneath your outfit.