Offering up an easy-chic aesthetic, NYDJ (Not Your Daughter's Jeans) truly believes that their innovative and highly researched products can not only change the way you look, but also the way you feel. The much-loved label was created for every woman who has had to sacrifice comfort for style in their past and, today, continues to champion legendary jeans. The 'Life Tuck Technology' is designed to make you feel a size smaller by cleverly lifting and smoothing the body without forgetting fundamental wearability. Modish, fuss-free and versatile in every regard, NYDJ tops are essential wardrobe staples. Supremely easy to style, each feminine T-shirt, blouse and shirt is based in a contemporary boasts a directional edge.