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Founded by American graphic designer and street artist Shepard Fairey, clothing label OBEY was launched as another creative outlet to express himself. Taking inspiration from cultural movements, punk rock, skateboarding and classic military design, the brand often uses ironic motifs and pop culture satire. The collections of OBEY hoodies champion the use of premium fabrics, an eclectic colour palette and graphic prints. Inject an urban and retro-inspired style into casual wardrobes with OBEY hoodies.