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Born in Morocco but based in France, designer Faycal Amor launched Plein Sud in the mid-eighties. Taking denim to the next level, these designs capture a whole host of traditional and explorative influences to give Plein Sud jeans a truly directional feel. With everything from sleek and skinny jeans to rebellious distressed numbers, this line mixes up the hottest hues with a whole host of details to convey style that really packs a punch. Sophisticated yet fearless, Plein Sud jeans stay true to the brand's elegant roots while introducing an authentic, cool touch.