Killer clothes that don't kill the environment' 'this is the idea behind Reformation, an achingly cool label launched in 2009 by designer Yael Aflalo. It specialises in ethical, responsible fashion that is sustainably made in downtown LA, uniting conscious fashion with a bold, fashion-forward aesthetic. The Reformation bags collection captures the spirit of the brand, showcasing natural materials like straw, shell and wood. From clutches to shoulder bags and vegan leather totes, Reformation bags are the ideal choice for any eco-conscious shopper.