Replay is an Italian denim and smart casualwear brand, inspired by the interplay between old and new. Founded in Italy in 1981, the label takes its name from the concept of 're-making', 're-creating' and 're-elaborating', which appealed to its founder Claudio Buziol when he saw the word pop up on his TV screen during a football match. Since then, Replay has become a major brand selling high-quality denim and apparel in over 50 countries worldwide. From relaxed T-shirts and tanks to ultra-feminine blouses, Replay tops continue the classic style of the brand. Playful prints, slogans and summery designs create a youthful, energetic quality in the collection.