Simeon Farrar Activewear for Women

Launching his namesake label out of London, Simeon Farrar is an artist-turned-designer who directs his unique insight into utterly visual displays. This edit of Simeon Farrar sweats plays host to details inspired by the designer's early artworks, resulting in an aesthetic that is conceptual, modern and completely creative. Statement sweatshirts and other slouchy outlines are treated with a range of artful touches and out-there prints, with ambiguous slogans and abstract prints conveying a modern and progressive tone. Playing with texture, tone and finish to a high degree, Simeon Farrer sweats unveil a designer who has never shied away from experimenting.