Sportmax has championed an edgy, youthful appeal since its inception in 1969. Catering to all women who follow ever-evolving trends and appreciate the search for innovations, the brand forms part of the legendary Max Mara fashion house. As the coveted urban range, Sportmax is the go-to name for city dressing. Imbued with a flattering, elegant, Italian sensibility, Sportmax dresses perfectly complement sophisticated wardrobes. Beautiful tailored and rich in premium fabrics, each sleekly flattering design is ideally suited to desk-to-dark dressing.