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Originally founded by surfer Shawn Stussy in the early 80s when he transferred surfboard graphics to T-shirts and shorts in Laguna Beach, Stussy hit its stride when it was adopted by a variety of street cultures and popularised by the hip hop scene. A key part of the brand's DNA is the way it was embraced by subcultures as diverse as skaters, punks and hipsters. Taking inspiration from music and pop culture, the brand's signature laid-back California style ethos has evolved to include an accessories collection with the logo's distinctive scrawl still as relevant today as it was over twenty years ago. Casual hoodies, T-shirts, caps, accessories and signature bags underpin the collection.