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Quietly gaining momentum since 2004, British label Superdry have amassed a loyal following that sees the label's eclectic style ethos carving out a unique foothold. Citing a 2003 trip to Tokyo as a major influence, the Cheltenham-based brand takes design cues from sources as varied as vintage Americana, Japanese graphics and British tailoring. This dedicated attention to detail and singular vision combines with a rugged appeal that gives each collection an enduring quality that lasts from season to season. Made up of contemporary classics that will stand the test of time like cable-knitted sweaters, tailored shirts, shift dresses and leather jackets, Superdry is just coming into its own.