Founded in 2001 by young designer Jose Neves, Swear is a contemporary, streetwise footwear label based in London. Frustrated with seeing the same shoes 'trainers and vintage 'on young people at every gig and event he went to, Neves decided to make a casual-smart hybrid shoe that could be worn with any outfit. Constantly growing in popularity, Swear has collaborated with various designers and artists over the years, resulting in exciting collections for men and women. From trainers to leather boots and futuristic sandals, Swear shoes are undeniably cool. Footwear you can wear every day, you will find it hard to choose just one pair.