Beginning as a specialist men's shirt company in 1988 in Glasgow, Ted Baker quickly became the place to go for chic, pared-down and effortlessly cool apparel. Its founding designer, Raymond Kelvin, offered free dry cleaning for every shirt sold, hoping word of mouth would build the brand's reputation; today, Ted Baker is offered in stores throughout the world, celebrated for its clean designs and high quality pieces. Whimsical, floral designs, feminine colours and clean, sleek lines are the hallmarks of Ted Baker knitwear. Touches of detail and ruffling hems create jumpers and cardigans that are perfect for day or night.