The Great Activewear for Women

From the duo behind Current/Elliott comes The Great, the latest contemporary women's label to launch from founders Emily Current and Merit Elliot. Offering a range of classic yet contemporary pieces with a distinct American-influenced style, the Los Angeles-based label has become an instant hit with the style set, offering easy-to-wear pieces such as trousers, jackets and shirts created in premium fabrics. Look to the label's collection of sweats, featuring collegiate-inspired sweatshirts in a range of covetable colours and expert cut.