UGG bags take inspiration from the brand's Australian shearling heritage with their super-soft, laid-back luxe style. In 1978 Brian Smith, founder of UGG, arrived in Southern California convinced he had the next big thing. The relaxed lifestyle of the Californian coast was perfect to launch the cult-favorite boots that had become the staple of surfers everywhere in Australia. Almost instantly the trend developed beyond the Californian shores and everyone from the city to the mountains was wearing them. The range has since been developed to include bags, with a range of totes, cross-body, satchels, clutches and box bags.