The Under Armour brand began life with one simple mission and that was to make a superior T-shirt that would wick perspiration, provide compression and basically work with the body to make performance better and keep temperature regulated. Since then, the brand has grown into a label of many lines, all with the one focus of making athletes' experiences better thanks to superior design, a passion for activewear and innovative style. This has resulted in a broad selection of foot wear and clothing, for both men and women, including a range of lingerie. The lingerie line from Under Armour has a distinctly sporty aesthetic with a range of innovatively designed sports bras, from seamless through to plunge, as well as thong, hipster and cheeky briefs.