*The 10 celebrities whose personal style choices drove the biggest spikes in searches, sales, news coverage and social media mentions over the last 12 months.
After Zendaya's 2021 Oscars red carpet appearance wearing a custom Valentino gown in yellow, searches for the colour increased 222% in less than 24 hours. The award-winning Euphoria star, who boasts over 110M followers on Instagram, also made waves for her bespoke wet-look Balmain dress at the 2021 Venice Film Festival, as searches for the brand's dresses jumped 190% shortly after. Plus her 2021 BET Awards appearance, wearing a vintage Versace gown, caused searches for the brand's dresses to spike 122% within 48 hours.
Throughout 2021, Dua Lipa consistently influenced fashion searches with her prolific fashion-forward looks, from Y2K-inspired outfits and rodeo glam to Versace and crochet pieces. When Lipa wore a Vivienne Westwood pearl choker at the 2021 BRIT Awards, searches for similar styles spiked 108% within a week. Her 2021 Grammys ensemble from Versace caused a 245% spike in pageviews for the brand, as well as her starring in its F/W ‘21 campaign, which made searches jump 94% in 24 hours.
Known for his ability to generate buzz and catalyse conversations, Lil Nas X made headlines throughout the year. His controversial collaboration with MSCHF on a pair of "Satan" trainers in late March polarized opinion and generated more than 669K social media mentions, likes and shares. Meanwhile Nike launched a legal action against MSCHF alleging trademark infringement. When it comes to personal style, the Montero star also makes an impact. After wearing a Richard Quinn suit to the 2021 BET Awards, pageviews for the brand's floral pieces jumped 78% in 24 hours, and searches with key terms, such as "embroidered suit" and "beaded suit", rose collectively 50%.
EXO member Kai went solo in 2020, furthering his superstar status, and landing a collaboration with Gucci. The capsule, which featured a teddy bear motif, marked the first time the Italian fashion house has worked with a Korean celebrity on a collection. When it dropped in April, the collection sold out almost immediately and online searches for Gucci spiked 264%.
The Biebers are a power dressing duo. After the two attended a black-tie event in July, Hailey’s black Alessandra Rich gown caused searches for the brand’s velvet and lace dresses and gowns to jump 168% within 48 hours. Justin’s style choices have included some of this year’s hottest trends and products, and he’s recently pivoted to high fashion as the face of Balenciaga and supporter of ERL, an up-and-coming brand from Venice Beach.
Since going public as a couple over the summer, A$AP Rocky and Rihanna have shared plenty of couple fashion moments, including the filming of their music video in New York City in July. Within 48 hours, searches for Rihanna’s outfit, including “corset tops” and “leather bustier tops” rose 86% collectively and shearling coats by 72%. Rocky’s look, featuring a trucker hat and black combat boots, also spiked searches by 21% and 43%, respectively.
Harry Styles is still a Gucci muse. Following the 2021 Grammys, pageviews for feather boas had a massive spike (+1500%) in just 48 hours after the Golden singer was seen wearing two different versions from the brand. The most-searched piece was Gucci's purple feather boa, which Styles wore during his acceptance speech. Plus, searches for the accessory have jumped 111% since the start of his Love On Tour in the US in September. During his performance, he wore a leather suit, which boosted searches for men's leather trousers by 100% in less than 24 hours.
Tyler, The Creator debuted his latest album, CALL ME IF YOU GET LOST, in June and with that came a whole new fashion era. His look often included Ushanka hats and after his performance at the 2021 BET Awards, searches for the furry-style headgear increased 75%. His go-to uniform also featured leopard print and loafers, which jumped among menswear searches by 79% and 55% respectively within a week of his album release. Over the past four months, demand for the rapper’s GOLF le FLEUR* fashion line increased 125%.
The J.Lo renaissance continued in 2021. After wearing an all-white outfit from Chanel to perform at the Presidential Inauguration in January, pageviews for white Chanel pieces rose 89% within 24 hours, and searches for long white coats jumped 119%. A month later she arrived at the Super Bowl wearing a houndstooth coat with a Louis Vuitton crop top, which influenced a 10% increase in demand for the print, as well as a rise in searches for the French luxury brand (24%) and crop tops (22%) within 24 hours.
Lady Gaga’s upcoming film House of Gucci has been influencing fashion searches well before its official release date. Gucci scarves saw a 67% jump in searches after pictures of Gaga wearing one on set were published. When the singer and actress spent time in New York City for her performances at Radio City Music Hall, her outfits also had shoppers searching online. Demand for “platform boots”’ rose 60% after she was seen wearing various pairs in July, and pageviews for Valentino increased 117% when she wore an haute couture look from the brand.