Awake Couture

Forming part of the JEM brand, Awake Couture was founded in the early 2000s to provide diverse collections produced with the latest techniques. Established in 1971, JEM is now a leader in high-end specialty stores all over the world with an unerring commitment to design and quality.

The revolutionary Awake Couture collection continues to make new statements in the women’s t-shirt category. Cleverly reinventing the retro look and continually redefining ‘casual chic’, each new season range features distinctive silhouettes, sleek fits and cutting-edge prints.