Serge Denimes

Serge DeNimes is an ultra-modern urban menswear and unisex brand founded by Oliver Proudlock in London. Proudlock combined his two passions of fashion and art to produce clothing which appeals to young creatives, and the streetwise fashion-conscious in the UK and around the globe. With a focus on producing relevant designs, this ever-evolving brand is constantly on the search for new trends while building a lifestyle community. The original collection was inspired by a series of vintage photographs, but today draws inspiration from everything to do with life in London.