Underpinned by the concept of unrivaled cool, the brand creates time-honored apparel with fresh fits and modern details; think button-downs, polo shirts, chinos and denim brought to life with pops of colour and sleek silhouettes. Guided by pop culture, the brand is known for its fusion of music and fashion, with artists and models acting as muse or collaborating on collections. For casualwear that’s as nonchalant as it is classic, look no further than Tommy Hilfiger.