Industry veterans Misty Zollars and Kelly Urban created a must shop name when they launched AMO: the premium denim label that promises to deliver your favourite jeans. Its name taken from the Latin root word for love, which reflects its founders relationship with denim, AMO aims to create the ultimate pair of jeans with its collections. Taking fit, wash and cut into account and using high-end materials only, AMO brings forward a fresh take on the look with its covetable buys. The same applies to its line of shorts, with a series of cut offs available. Consider these the summer alternative.