Offering up versatile collections of timeless styles, casual-chic lifestyle brand JOE'S Jeans was launched by Joe Dahan in 2001. Synonymous with modernised wardrobe staples, the Los Angeles-based label champions premium denim, quirky ready-to-wear and contemporary footwear. Boasting more than 12 years of experience in the fashion industry, the company cleverly stays true to its trademark while fully embracing a trend-led flair. JOE'S Jeans dresses are imbued with a relaxed and coolly-nonchalant flair. Flatteringly feminine and hopelessly chic, each adaptable staple accentuates the female form while staying true to an easy-to-style, comfortable appeal.