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Founded in 1990, Lucky Brand is a classically American ready-to-wear label that has become known around the world for its signature purposefully distressed blue jeans. Inspired by creative people, hard workers, art and vintage photographs, this iconic casualwear brand offers effortlessly wearable wardrobe staples that combine authentic craftsmanship with contemporary finishes. Flattering, comfortable and effortlessly wearable, Lucky Brand beachwear features eclectic prints, washed out colours and timeless shapes 'buy now and wear for years to come.