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Lucky Brand is a true American icon. Staying true to the rich and authentic spirit of denim, the label began crafting perfectly fitting, vintage-inspired jeans in 1990 in Los Angeles. Ripping, fraying, sanding and patching characterise the heart and soul of the company itself and each pair of distinctive trousers. Taking inspiration from the laid-back lifestyle of Southern California, Lucky Brand is truly unique. From jackets and knitwear to printed tops and trademark trousers, Lyst's versatile edit of Lucky Brand clothing fits seamlessly into all contemporary wardrobes. Each flattering piece boasts a feminine edge while staying true to an inherently relaxed vibe.