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Howlin' (Scottish slang for 'smelly') is a cool, contemporary sub-brand from the Antwerp-based knitwear label Morrison. Since 2009 it has been bringing a playful, modern aesthetic to a range of traditionally crafted men's Howlin' by Morrison knitwear, staying true to the fine craftsmanship for which the brand is famed. Men's Howlin' by Morrison knitwear is made by expert craftsmen in Scotland and Ireland, but given a fresh update with contrast colours and vibrant patterns. From simple cardigans to exuberant patterned jumpers, these pieces will bring your cool-weather wardrobe right up to date.

The Men’s Howlin' By Morrison Knitwear Buying Guide

Morrison is an Antwerp-based independent brand that was founded in 1981. As soon as the brand was created, it started producing high-quality knitwear that is 100% wool and is made in Scotland. In 2009, the brand’s knitwear collection was so popular that Morrison decided to set up a sub-brand called Howlin’. Scottish slang for smelly, Howlin completely fits with the brand’s playful style and offbeat vibe. Both Morrison and Howlin’ are contemporary, edgy brands that continuously reinvent classic designs. There’s something to suit every man in the Howlin’ knitwear collection. Some of the knitwear features bold colors and patterns, while others feature simple pastel colors all over. Ahead, take a look at our Howlin' By Morrison knitwear buying guide, which will feature some of the most popular and desirable Howlin' By Morrison designs, as well as featuring a sizing guide, and the most frequently asked questions are also answered.

The Most Wanted Men's Howlin' By Morrison Knitwear

  • Howlin' By Morrison Science Fiction Dance Party Jumper

    The Howlin' By Morrison Science Fiction Dance Party jumper is one of the most popular knitwear pieces in the collection, and it’s obvious why. The bold print featured on this knit jumper perfectly represents what the Howlin’ brand is all about – vibrancy mixed with timeless design. This knit jumper is bound to stand out and is the perfect every day knit or the ideal choice for a more formal occasion. The Science Fiction Dance Party jumper features a multicolored zig-zag pattern with a striped pattern. The design also features long sleeves, a straight hem, and a crew neck fit. This knit is made from 100% wool.

  • Howlin' By Morrison Better World Rib Crew Knit

    The Howlin' By Morrison Better World Rib Crew Knit is one of the more simplistic designs of jumper the brand designs. Although the design might be slightly more minimalistic than other bold patterned designs, this knit jumper is still undeniably chic, stylish and forward-thinking. The mint color of the knit ensures the jumper is bright, fitting with current fashion trends, and easy to pair with other garments. The ribbed design of the knit makes it even more comfortable and plush, and it’s also an obvious sign of how much care and dedication has gone into making this piece. The Better World Rib Crew knit features raglan style sleeves, a ribbed design all over, and is made from 100% wool.

  • Howlin' By Morrison Lawrence Fair Isle Wool Sweater

    The Lawrence Fair Isle Wool sweater is one of the most valuable pieces that Howlin’ designs. This knitted sweater is premium quality – it’s not only expertly designed, but it is also exquisitely created. The pattern on the sweater is intricate, and the white embroidery on a navy background makes the pattern pop. Although no vibrant colors feature on this knit as they do on many other Howlin’ designs, the pattern stands out and shows off the Howlin’ brand to be exactly what it is – a unique, impeccable brand that crafts flawless ready-to-wear knitwear. The navy wool used in this sweater is specially insulating, so you can be rest assured that this knitted sweater will not only make you look great, it’ll provide functionality too. The Lawrence Fair Isle Wool sweater features a crew neck design, long sleeves, and ribbed trims. This is the ideal sweater for everyday wear. However, the design is also slightly Christmassy, so it’s ideal for the festive time of year too. 

The Howlin' By Morrison Knitwear Sizing Guide

Slightly confused about which size knit you should order from Howlin’ by Morrison? You can use the size guide for Howlin’ knits below to work out your ideal size.

For example, if you have a chest size of 49cm, a body length measurement of 67cm and an arm length of 62cm, you will need to choose to order a Howlin' By Morrison knit in a size S.

SIZE (cm)Chest (A)Body Length (B)Arm Length (C)
XS476580
S496782
M51,56984
L547086
XL56,57288
XXL597490

FAQ

Does Howlin' By Morrison Cater To Plus Size Men?

Although Howlin’ By Morrison doesn’t have a specific larger sized range for men, the brand does create knitwear pieces up to a size XXL.

How Often Do New Knitwear Garments Come In?

Howlin' By Morrison produces new collections every season – Spring, Summer, Fall, and Winter. Therefore, new knits can be found all year round. Knitwear pieces showcased in Spring and Summer collections are more lightweight.

Does Howlin Use Different Materials Other Than Wool In Its Knitwear Collection?

The idea surrounding Howlin’ was to create timeless knitwear with the highest quality wool. The majority of knits produced by Howlin are 100% wool. However, some knits do feature different types of wool like Merino.