The aesthetic of the John Richmond brand has been defined by two main elements: close ties with the music industry and a love for street fashion. These two have combined to create a label that is contemporary and brave but which also has a great appreciation for vintage style and classically created designs. The brand has created a diffusion line called RICHMOND which features both ready-to-wear and denim-focused designs and has also expanded into fragrances to complete the mini empire. The range of shirts from John Richmond includes simple tailored designs in dark colours, as well as statement looks, from printed silks through to ring stud embellishments and contrast neck ties. There are bold prints, contrast colour collars and cuffs and unique, embroidered looks too.