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Founded in 2009 by Luca Bucari, the brand People follows the principles that make Italian tailoring world class. The label's first collection was a woman's line originally only consisting of 20 items including jeans and Texan shirts. A men's collection soon followed, exuding sophisticated design and completing the People brand. The men's People jeans collection offers a range of original and bold styles, with cuts to embrace the body with clean shapes and lines. Ideally suited to year-round wear, these jeans will fit seamlessly into casual wardrobes.