London label Pepe Jeans is one of the world's best known premium denim labels. Created as a small Portobello market stall in 1973, it has risen to fame for its exciting fashion design, challenging conformity and the anonymity of fast fashion. The company now operates from over 300 stores internationally, offering detail-rich jeans and ranges of youthful urban apparel. Vintage-style prints and faded, worn colours are the hallmarks of Pepe Jeans knitwear. In a range of comfortable, slouchy fits, these rugged jumpers and simple cardigans will reinvent any weekend outfit.