In a bid to challenge the way the world saw surfers, snowboarders and skaters in the early nineties, a group of friends created Volcom, a clothing company catering to these subcultures. Volcom's ethos was to create cool streetwear with comfort and practicality in mind. With lines in underwear, outerwear, denim, swimwear and accessories the brand is growing rapidly but its beliefs and the vibrancy with which it began is still clear in all of the products. Men's Volcom jackets are made with action sports people in mind and thus are kitted out with a plethora of pockets and other slick features. Easy-to-wear and easy-to-roll-up, Volcom's selection of quilted jackets, trenches and parkas are not to be missed.