An acronym for 'You Must Create', YMC is a label by Fraser Moss and Jimmy Collins launched in 1995. Championing British modernism, YMC offers designs that aim to defy seasonal fads or trends in favour of something more timeless. The result is high in quality and confident in concept, as effortlessly represented by this line of YMC jeans. Finding form in authentic Japanese denim or other classic textures, watch out for clean cuts, edgy details and strong shapes throughout. With everything from flares to skinny turn-ups served up, YMC jeans offer a statement to suit all ages and tastes.