Following an ethos to create intelligent, wearable clothing to outlast trends, YMC (You Must Create) formed in London in 1995. The brand has become known for bespoke prints and embroidery together with understated design and luxury fabrics. Intended as a meaningful addition to contemporary fashion, YMC takes a modern approach to design 'where function takes precedence. YMC trousers will make you stand out in any crowd. For bold, high-fashion pieces that don't compromise on comfort, these pieces are perfect for both weekday and weekend wear.