Underground and underpinned by punk-rock irreverence, the OBEY collection is steeped in pop culture tones. Wear women's OBEY dresses for feminine styles that are turned up, tuned in, effortlessly cool and endlessly sassy. An infamous and absurd sticker kick-started the OBEY brand. It was created in 1989 and distributed around America as a form of graffiti. Initially an extension of creator Shepard Fairey's art work, the brand has gone from strength to strength ever since.