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£55 £41 (25% off)
French Connection

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It's time to be brave, ditch your trusty blue denim, and make way for a pair of these ecru men's jeans. This off-white bleach-inspired colour is the only way to wear your denims this season. For a subtle way to wear the trend, go for a pair with ecru accents and detailing, or go all out and then some in a pair of totally ecru jeans. Team yours with contrasting jersey separates and a pair of your favorite trainers for a modern take on a classic staple.